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| Ice cream plays a very vital role in the successful store operation, especially in the frozen foods department. Nationally, ice cream is the most popular item in that frozen case. By customer demand it is the 30th most demanded item in the entire store, putting it in first place in the frozen foods section. (Frozen vegetables rank next and orange juice is third.) Profit-wise, ice cream contributes from 20% to 25% of the sales of your frozen foods case. It turns 48 times a year compared to the rest of the frozen foods, which turn 26 times. One-and-a-half percent of store sales will come from the ice cream department. A good ice cream department is vital to the overall health of your store. Having the right choice of brands is what contributes to your success. Fads come and go - high butterfat, low over-run, round containers, fancy names. When you sift through it all, Valley Dairy ice cream is the one that shows up on your bottom line. Let Valley Dairy ice cream be a traffic-builder for your market; a PROFIT LEADER, not a loss leader. |
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